Becoming a thriving sector in today’s world, Tourism is regarded, undoubtedly, as one of the degrees offering more job opportunities in our country. Nowadays, the tourism industry is well deep into a changing process, encouraged, among other factors, by the tourists’ demands, the emergence of new destinations, the technological development and the changes taking place in social structures. Thus, training professionals in this field who are able to adapt to the characteristics of the new tourism market is of paramount importance.
The UAX university boasts the human and technical means, as well as the experience needed to make it possible for students to successfully carry out their tourism profession.
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| First Year
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| First semester | Definition | ECTS | Hs per week |
| Introduction to Economy | Core | 5,00 | 4 |
| German I (A) | Core | 4,00 | 3 |
| Market Structure (A) | Core | 4,00 | 3 |
| English I (A) | Core | 4,00 | 3 |
| Business Management and Administration (A) | Core | 4,00 | 3 |
| Sociology of Turism | Compulsory | 4,00 | 3 |
| Elective | Elective | 5,00 | -- |
| Subtotal: | 30,00 | 19 | |
| Second semester | Definition | ECTS | Hs per week |
| Cultural Heritage | Core | 5,00 | 4 |
| Turism Policy | Compulsory | 4,00 | 4 |
| German I (A) | Core | 4,00 | 3 |
| Market Structure (A) | Core | 4,00 | 3 |
| English I (A) | Core | 4,00 | 3 |
| Business Management and Administration (A) | Core | 4,00 | 3 |
| Elective | Elective | 5,00 | -- |
| Subtotal: | 30,00 | 20 | |
| Second Year
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| First semester | Definition | ECTS | Hs per week |
| Business Law | Core | 5,00 | 4 |
| Production Processes and Transactions | Core | 5,00 | 4 |
| German II (A) | Core | 4,00 | 3 |
| Accounting (A) | Core | 4,00 | 3 |
| English II (A) | Core | 4,00 | 3 |
| Territorial Tourism Resources (A) | Core | 4,00 | 3 |
| Elective | Elective | 4,00 | -- |
| Subtotal: | 30,00 | 20 | |
| Second semester | Definition | ECTS | Hs per week |
| Leisure Management | Compulsory | 5,00 | 4 |
| Tourism Infrastructure | Compulsory | 5,00 | 4 |
| German II (A) | Core | 4,00 | 3 |
| Accounting (A) | Core | 4,00 | 3 |
| English II (A) | Core | 4,00 | 3 |
| Territorial Tourism Resources (A) | Core | 4,00 | 3 |
| Elective | Elective | 4,00 | -- |
| Subtotal: | 30,00 | 20 | |
| Third Year
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| First semester | Definition | ECTS | Hs per week |
| Travel Agency Management | Compulsory | 5,00 | 4 |
| Resort Management | Compulsory | 6,00 | 4 |
| Catering Management | Compulsory | 6,00 | 4 |
| Marketing for Tourism | Core | 5,00 | 4 |
| Financial Management | Compulsory | 4,00 | 3 |
| Tourism Legislation | Core | 4,00 | 3 |
| Subtotal: | 30,00 | 22 | |
| Second semester | Definition | ECTS | Hs per week |
| Practicum | Core | 10,00 | 40 |
| English III | Core | 4,00 | 3 |
| Optional | Optional | 16,00 | -- |
| Subtotal: | 30,00 | 43 | |
| Annual subject (A) |
Core; 4,00 ECTS/semester; 3 Hs per week
Description:
The current cultural space DACH. Basic Vocabulary. Spelling. Greeting and saying goodbye. Personal Pronouns. Articles. The alphabet. Professions. Numbers up to 100. Telephone numbers. Timetables. Prices. How to fend for yourself in specific situations (cafés, restaurants, supermarkets, furniture shops, shopping, etc.). Interrogative and negative sentences. Nominative, accusative and imperative. Plurals.
Co-ordinator: María de Mar Alejandra Renedo Criado
Core; 4,00 ECTS/semester; 3 Hs per week
Description:
PART I: The Tourism Market. UNIT 1. Introduction to Tourism. UNIT 2. Origins and Historical Evolution of Tourism. UNIT 3. Analysis of the Tourim Phenomenon. UNIT 4. Tourism as a Interdisciplinary Phenomenon. PART II: The Tourism Industry. UNIT 5. The Tourism Product. UNIT 6. Resorts. UNIT 7. Travel Agencies. UNIT 8. Other Tourism Companies. PART III: Introduction to Tourism Company Management. UNIT 9. Basics of Tourism Company Management. UNIT 10. Practical Training on Viability of Tourism Companies. PART IV. Tourism Policy. UNIT 11. State Intervention on Tourism. UNIT 12. Tourism Strategic Plans.
Co-ordinator: Maria Luisa Fanjul Fernández
Core; 4,00 ECTS/semester; 3 Hs per week
Description:
1: INTRODUCTION TO THE TOURISM SECTOR. 2: INTERNATIONAL TRANSPORT. 3: FOOD AND BEVERAGE SERVICE. 4: URBAN TRANSPORT. 5: COMPLAINTS AND CUSTOMER SERVICE.
Co-ordinator: Pablo Segador Mascaraque
Core; 4,00 ECTS/semester; 3 Hs per week
Description:
PART I: BASICS. UNIT 1: The Company. UNIT 2: The Businessman. UNIT 3: The Company as a System. UNIT 4: The Environment in a Tourism Company. PART II: MANAGEMENT AND ADMINISTRATION. UNIT 5: Planning and Control. UNIT 6: Organization. UNIT 7: Management. UNIT 8: Business Culture. PART III: MANAGEMENT. UNIT 9: Human Resources Management. UNIT 10: Quality Management. UNIT 11: Ethics, Responsibility and Reputation of a Company. UNIT 12: Concentration and Internationalization of a Company. UNIT 13: Small and Medium Enterprises (SME), and the Family Entreprise.
Co-ordinator: --
Core; 4,00 ECTS/semester; 3 Hs per week
Description:
With this subject, students will be able to effectively communicate in a new language in professional contexts related to tourism, by learning the necessary functional, grammatical, lexical, phonetic and cultural contents. In this regard, they will be doing simulations, analysis of specific cases, projects, etc.
Co-ordinator: María de Mar Alejandra Renedo Criado
Core; 4,00 ECTS/semester; 3 Hs per week
Description:
UNIT I: ENTERPRISES. UNIT 2: HERITAGE. UNIT 3: ACCOUNTING TECHNIQUES. UNIT 4: ACCOUNTING STANDARDIZATION. UNIT 5: BUYING AND SELLING WITH CLIENTS AND SUPPLIERS. UNIT 6: BUYING AND SELLING OF IMMONVABLE ASSESTS. UNIT 7: STOCK VALUATION. AMORTIZATION. UNIT 8: REGULARIZATION PROCESS. YEAR-END CLOSING. UNIT 9: DEVELOPMENT OF A GENERAL ACCOUNTING CASE. UNIT 10: COST ANALYSIS, CLASSIFICATION. UNIT 11: COST METHODS. UNIT 12: ANALYTICAL ACCOUNTING. ACCOUNTING CYCLE. UNIT 13: ECONOMICAL TECHNIQUES ARISING FROM MANAGEMENT ACCOUNTING.
Co-ordinator: Juan Antonio Bandó Ovejero
Core; 4,00 ECTS/semester; 3 Hs per week
Description:
1: Travel Agencies. 2: Tour Operators. 3: Marketing and Tourism Promotion.
Co-ordinator: Olga Luna Estévez
Core; 4,00 ECTS/semester; 3 Hs per week
Description:
1.- GEOGRAPHY AND TOURISM. 2.- CONCEPT OF RESOURCE AND ITS APPLICATION TO TOURISM. CURRENT TRENDS. 3.- TOURISM TYPOLOGIES FROM TERRITORIAL RESOURCES. 3.- TERRITORIAL RESOURCES OF THE SPANISH STATE BY AUTONOMOUS REGIONS. PHYSICAL MAP OF SPAIN.
Co-ordinator: Maria Luisa Fanjul Fernández
| First semester |
Core; 5,00 ECTS; 4 Hs per week
Description:
Unit 1: The Enterprise: a Complex and Changing Reality. Unit 2: The Enterprise as an Organization. Unit 3: The Enterprise in an Economic Context, Both at a Macro- and Micro-Economic Level. Unit 4: Function of Markets. Unit 5: Macromagnitudes and Indicators. Unit 6: Aggregate Demand. Unit 7: Public Sector and Tax Policy. Unit 8: Foreign Sector. Unit 9: The Money Sector. Unit 10: Aggregate Demand and Supply. PUBLIC REVENUE AND EXPENDITURE. Unit 11: Budget. Unit 12: Public Spending. Unit 13: Public Revenue. Unit 14: Levels of the Treasury.
Co-ordinator: Francisco Javier del Río Sánchez
Compulsory; 4,00 ECTS; 3 Hs per week
Description:
1.- TOURISM AS A SOCIAL PHENOMENON. 2.- SOCIAL RESEARCH METHODS AND TECHNIQUES IN TOURISM. 3.- SOCIAL STRATIFICATION IN TOURISM. 4.- GROUP DYNAMICS IN TOURISM SOCIOLOGY. 5.- LEISURE SOCIOLOGY. 6.- SOCIO-CULTURAL EFFECTS OF THE TOURISM PHENOMENON. 7.- THE TOURISM MARKET AS A SOCIAL CONVERGENCE. 8.- THE TOURISM COMPANY. 9.- SOCIOLOGY OF THE TOURISM CONSUMPTION.
Co-ordinator: José Alfonso Valero García
Core; 5,00 ECTS; 4 Hs per week
Description:
Unit 1. Law and Business. Unit 2. The Individual Businessman. Unit 3. Social Businessman I. Unit 4. Social Businessman II. Unit 5. Social Businessman III. Unit 6. Work Relationship. Unit 7. Social Security System. Unit 8. Rights on Things. Unit 9. Rights on Immovables. Unit 10. Right of Credit. Unit 11. Securities. Unit 12. Business Hiring I. Unit 13. Business Hiring II. Unit 14. Bank Contracts. Unit 15. Bankruptcy Law.
Co-ordinator: María Luisa García Torres
Core; 5,00 ECTS; 4 Hs per week
Description:
UNIT 1. THE TOURISM COMPANY AS A PRODUCTIVE SYSTEM. UNIT 2. PRODUCTION AND HUMAN RESOURCES. UNIT 3. QUALITY MANAGEMENT IN PROCESSES AND OPERATIONS OF TOURISM. UNIT 4. CREATION AND DESING OF TOURISM PRODUCTS. UNIT 5. TOURISM PRODUCTS MARKETING. UNIT 6. TOURISM PRODUCT MANUFACTURING. UNIT 7. PROVISION/PERCEPTION OF TOURISM PRODUCTS. UNIT 8. LOYALTY AND MONITORING OF TOURISM PRODUCTS. UNIT 9. OPERATIONS OF PRODUCTIVE PROCESSES IN TOURISM COMPANIES.
Co-ordinator: Rafael Jaén Pozo
Compulsory; 5,00 ECTS; 4 Hs per week
Description:
Unit 1. Basics of Travel Agencies. Unit 2. Demand Management in Travel Agencies. Unit 3. Supply Management in Travel Agencies. Unit 4. Operations and Processes of Service Provision. Unit 5: Internal Organization of Travel Agencies. Unit 6: The Lodging and Catering Supply. Unit 7: Supply of Air Transport in Travel Agencies. Unit 8: Railway Supply in Travel Agencies. Unit 9: Road Service Supply in Travel Agencies. Unit 10: Water Facilities Supply in Travel Agencies.
Co-ordinator: Rafael Jaén Pozo
Compulsory; 6,00 ECTS; 4 Hs per week
Description:
UNIT 1. TYPOLOGY OF ACCOMMODATION COMPANIES. UNIT 2. STRUCTURAL ANALYSIS OF THE SPANISH HOTEL AND CATERING TRADE. UNIT 3. HOTEL MANAGEMENT. UNIT 4. DEPARTMENT ORGANIZATION. UNIT 5. THE RECEPTION DEPARTMENT. UNIT 6. THE FLOOR DEPARTMENT. UNIT 7. CATERING. UNIT 8. OTHER DEPARTMENTS. UNIT 9. ADMINISTRATIVE AND ACCOUNTING MANAGEMENT IN HOTEL AND CATERING TRADE.
Co-ordinator: Rafael Jaén Pozo
Compulsory; 6,00 ECTS; 4 Hs per week
Description:
1.- ANALYSIS OF THE HOTEL AND CATERING TRADE. 2.- CATERING AND HOTEL INDUSTRY MANAGEMENT. 3.- KITCHEN DEPARTMENT. 4.- THE DINING ROOM DEPARTMENT. 5.- BUYING IN HOTEL AND CATERING TRADE. 6.- STOCK MANAGEMENT.
Co-ordinator: Maria Luisa Fanjul Fernández
Compulsory; 4,00 ECTS; 3 Hs per week
Description:
UNIT 1. FINANCIAL MANAGEMENT. UNIT 2. STATES. UNIT 3.- ECONOMIC ANALYSIS. UNIT 4. INVESTMENT AND FUNDING DECISIONS.
Co-ordinator: Juan Antonio Bandó Ovejero
Core; 4,00 ECTS; 3 Hs per week
Description:
UNIT 1. Basics. UNIT 2. Sources of the Tourism Law: WTO. UNIT 3. Tourism Hiring. UNIT 4. Resort Organization. UNIT 5. Accommodation Contracts in Resorts. UNIT 6. Mediation. UNIT 7. Combined Tours. UNIT 7. Transport. UNIT 8. Catering. UNIT 9. Complementary Tourism Offer. UNIT 10. Autonomous Regulation of Tourism.
Co-ordinator: Olga Sánchez Vivanco
Core; 5,00 ECTS; 4 Hs per week
Description:
UNIT 1: INTRODUCTION TO TOURISM MARKETING. UNIT 2: ANALYSIS OF ENVIRONMENT. UNIT 3: CONSUMER BEHAVIOUR. UNIT 4: MARKET RESEARCH. UNIT 5: MARKET SEGMENTATION. UNIT 6: MARKETING PLANNING. UNIT 7: PRODUCT. UNIT 8: PRICE. UNIT 9: PLACEMENT. UNIT 10: PROMOTION.
Co-ordinator: Fernando Martínez López
| Second semester |
Core; 5,00 ECTS; 4 Hs per week
Description:
Unit 1. Cultural Heritage. Unit 2. Regulations on Heritage. Unit 3. Tourism and Heritage. Unit 4. Cultural Tourism in Today’s Spain. Unit 5. The Great Spanish Routes and its Importance as a Tourism Product. Unit 6. Spanish Cities: World Heritage.
Co-ordinator: María Herranz Agulleiro
Compulsory; 4,00 ECTS; 4 Hs per week
Description:
PART I: CONCEPTS AND INSTITUTIONAL FRAMEWORK. BASICS. INTITUTIONAL AND INTERNATIONAL STRUCTURE OF TOURISM. INSTITUTIONAL STRUCTURE OF THE SPANISH STATE. DETERMINING FACTORS OF A TOURISM POLICY. PART II: HISTORICAL EVOLUTION OF TOURISM POLICIES IN SPAIN. ORIGINS OF TOURISM. PRECONSTITUTIONAL PHASE OF THE TOURISM DEVELOPMENT. THE TOURISM DEVELOPMENT IN A CONSTITUTIONAL FRAMEWORK. THE FUTURE TOURISM POLICY. PART III: CURRENT FRAMEWORK OF THE TOURISM POLICY IN SPAIN. THE STATE. AUTONOMOUS REGIONS. SOME INTERNATIONAL POLICIES SUBJECT TO COMPARISON. PART IV: APPLIED STUDIES OF THE TOURISM POLICY. COMPARED STUDY OF THE TOURISM POLICIES OF THE CENTRAL ADMINISTRATION WITH THOSE OF SOME BELONGING TO AUTONOMOUS REGIONS.
Co-ordinator: Maria Luisa Fanjul Fernández
Compulsory; 5,00 ECTS; 4 Hs per week
Description:
1. INTRODUCTION TO LEISURE. 2. LEISURE VS WORK. 3. LEISURE INCENTIVES. 4. NEW BUSINESS STRATEGIES FOR TOURISM AND LEISURE. 5. THE TOURISM PRODUCT IN LEISURE.
Co-ordinator: Rafael Jaén Pozo
Compulsory; 5,00 ECTS; 4 Hs per week
Description:
UNIT I: Space Design for Leisure. UNIT II: Leisure Centres and Other Uses. UNIT III: Leisure Centres and Transport. UNIT IV: Theme Parks and International Exhibition. UNIT V: Temporary Accommodation. UNIT VI: Facilities. Fire Protection Services. UNIT VII: Accesibility and Architectural Barrier Elimination.
Co-ordinator: Vicente Esteban Medina Gómez
Core; 4,00 ECTS; 3 Hs per week
Description:
TOURISM AND TRAVEL SECTOR. WORLD DESTINATIONS. WORK PROCEDURES. TOURISM PRODUCTS. PROMOTION AND MARKETING. TRAVEL ORGANIZATION. CUSTOMER SERVICE.
Co-ordinator: Pablo Segador Mascaraque
Core; 10,00 ECTS; 40 Hs per week
Description:
Practical training in organizations and institutions related to Tourism. This training will be carried out during the months of May and June.
Co-ordinator: Maria Luisa Fanjul Fernández